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Marketing Trafficker/Coordinator

POSITION SUMMARY

The Marketing Trafficker leads and coordinates the movement of marketing and eCommerce job requests, creative projects, online advertisements, graphics and content among designers, front-end developers, copy writers and digital advertisers, personnel/vendors/services and other departments (Compliance, Product, Operations, IT Dev) contributing to job execution.  

This position facilitates assignments, timelines, workflow and communication to ensure that deadlines are efficiently and consistently met from inception to project launch, asset delivery, live placement, or ad implementation/take down. Develops reporting & tracking strategy and reports on jobs, projects, and advertisements status.  Runs weekly marketing operations meeting. 

The incumbent partners with in-house and contracted marketing and creative services team members to achieve and support B2B and B2C sales targets. This person is a key liaison between departments, including but not limited to Marketing, Sales, Compliance, Product, Underwriting, IT/Programming and Business Excellence teams.

EDUCATION AND EXPERIENCE

  • Bachelor's degree in Business, Advertising/Marketing, or related discipline required;
  • Experience working in a regulated industry preferred;
  • Two years’ experience in a marketing project coordinator or trafficker role preferred; 
  • Experience using web based project/workflow management software. Workfront preferred;

KNOWLEDGE AND SKILLS

  • Skilled in MS Office suite, especially Word, Excel and PowerPoint, familiarity with MS Office365 highly desired;
  • Proficient  using Adobe Acrobat
  • Knowledge of WordPress and HTML a plus;
  • Adobe Creative Suite Cloud (In Design, Photoshop and Illustrator) a plus;
  • Excellent written and verbal communication, analytical, and project management skills;
  • Must be able to multi-task and prioritize multiple work streams/projects;
  • Demonstrated ability to work under pressure and tight turnarounds;
  • Highly analytical and meticulous attention to detail;
  • Excellent problem solver;
  • Ability to work both independently and as part of a team.

KEY POSITION RESPONSIBILITIES

Operations & Planning

  • Create, run and analyze production and resource allocation reports to ensure marketing jobs are being completed on time and on budget;
  • QA all incoming requests, gathering additional information and specifications prior to converting to marketing projects;
  • Manage, prioritize, and track all requests via workflow management tool;
  • Create and analyze utilization reports to identify and manage risks proactively. 
  • Make decisions on competing deadlines;
  • Establishes KPIs for marketing jobs and reports to management team;
  • Manage regular production and prioritization meetings to ensure all internal and external clients’ needs are met and projects are well executed;
  • Participate in discussions pertaining to improving marketing campaigns and the overall efficiency of the processes;
  • Create, maintain, and enforce Standard Operating Procedures for marketing jobs management;
  • Create and maintain master workflow templates and programs in workflow management tool;
  • Serve as Administrator and assist company trainer in addressing departmental training needs for workflow management tool.

Marketing & Administrative Functions

  • Assist marketing-ecommerce managers with research and analysis to support strategy development and implementation;
  • Help develop and maintain trade show, membership and advertising schedules;
  • Assist trade show coordinator with event logistics;
  • Help with creation of PowerPoint presentations;
  • Structure, set up, and maintain pre-approved content library;
  • Maintain editorial calendar aligned with jobs execution;
  • Perform other general marketing and administrative duties as assigned.
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