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Director of Marketing - Medicare Advantage programs

Generali Global Assistance USA is looking for a dynamic Director of Marketing for its professional home care/Medicare Advantage business unit. In this critical role, you will be responsible for strategy,messaging, collateral, new launch - all the creative skills PLUS the analytical skills to track key metrics and optimize strategy when required.   

The ideal candidate for this role is experienced in the payor and/or Medicare Advantage domain and has a record of success in partnering effectively with internal resources to produce highly effective marketing and keen analysis.

This position is based in our headquarters in San Bruno, CA.  

  • 10+ years of marketing healthcare services into Health Systems and/or Commercial Payor Channels
  • Experience in building marketing strategy, messaging and sales collateral for new product/service launch with demonstrated success with their go to market strategy
  • Highly collaborative individual who can work cross-functionally with all business channel sales leads to optimize marketing strategy to provide the highest ROI
  • Ideal candidate can demonstrate that they creative marketing abilities while also possessing the critical quantitative marketing analytical skills to track key metrics, such as CAC, LTV, ROI by channel to help management optimize capital allocation
  • 4 year degree in marketing is required, MBA desired but not mandatory
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